AI photo & face editor · iOSlive
Editly
46 AI editing tools that run privately on the iPhone — face reshaping, body sculpting, retouching, makeup and background removal — with opt-in cloud AI and subscription tiers.
- role
- Lead Developer → Development Manager, AppsClicks
- period
- 2025 – 2026
- 46
- AI tools
- 9
- categories
- 0
- photos uploaded by default
- 3
- subscription tiers
- iOS 17+
- iPhone & iPad
# the idea
Most AI photo editors upload your face to a server. Editly's bet: a modern iPhone's Neural Engine is fast enough to do professional retouching on-device — so the product can promise nothing leaves the phone, and still feel instant.
# what I built
- Architected the app and built the core editor: 46 tools across 9 categories (face, body, beauty, makeup, hair, background, filters, adjust, create).
- Face reshaping driven by facial-landmark detection and mesh warping; body sculpting with pose-aware warping.
- AI beauty, skin retouch, virtual makeup, hair recolour, age change and cartoon style transfer — all on-device.
- Opt-in cloud AI for the heavy tools: background generation, object removal and image expansion.
- Three-tier monetisation (Free, Premium, Pro incl. lifetime) with StoreKit, onboarding and paywall flows.
- Grew into Development Manager — led a cross-functional team across iOS, Android and web, release planning and data-driven iteration.
# key decisions
- Privacy as the product: on-device by default, cloud only when the user explicitly asks.
- Hard floor of A12 / Neural Engine devices so every tool stays real-time.
- Tiering follows compute cost: local tools in Premium, server-GPU tools in Pro.
# stack
- Swift
- SwiftUI
- Core ML
- Vision
- StoreKit
- Cloud AI APIs